FirstMed Consulting Blog

Firstmed Consulting are delighted to announce that they have recently become one of the official sponsors of The Basingstoke Bison ahead of the 2008-09 Bmibaby Elite Ice Hockey League season.

Ice Hockey, the world’s fastest team game, full of skillful stick handling, tactics, speed and grit is gaining in popularity in the UK. There are currently 33 affiliated clubs and over 8000 licensed players, officials and coaches.

We at Firstmed are delighted for this unique opportunity to increase awareness about male health and erectile dysfunction to fans and players alike.

Men are traditionally very reluctant to talk about health matters, especially when it comes to their performance in the bedroom. However, erectile dysfunction is extremely common and will affect most men at some stage or another.

Through this sponsorship deal, Firstmed is hoping to follow in the footsteps of the big pharmaceutical producers of ED medication (like Viagra and Cialis) who have launched successful awareness campaigns in the past by targeting sports personalities. Pfizer are the official sponsors of Major League Baseball stars, Nascar drivers and even featured football legend Pele as a spokesman. Men relate to and look up to sports stars. Putting a masculine face on a sensitive subject can often be enough to prod someone in the right direction to seek treatment.

Over the coming months, I’ll be bringing you updates of how ‘The Bison’ are performing in the league and look forward to learning all about Ice Hockey along the way. Hopefully, with Firstmed’s help, ‘the herd’ can become, in the words of one loyal supporter, ‘the hardest team in the league’.